Future media & technology

Our point of difference – since the days of our Media Futures analysis in the 1990s – is that we understand the extent to which the usage and development of media and technology is based on social systems and social relationships. We don’t look at technology in a vacuum.

The clients we work for span the areas of mobile, digital and networked media, as well as traditional media. Our work with them includes helping to identify social, economic, environmental and technology trends that will affect the future development of their businesses, and strategies to respond; segmentation and modelling; and future-facing qualitative research which explores the role of needs, habits and social context.

Our work with clients is supported by a knowledge venturing team which tracks developments in media and technology globally, and develops a point of view on these. Recent knowledge venturing work has included a scenarios project on the future of media, done in New York; researching the limits to social networking; and a project on the future of payments.