Sustainability
Many companies and organizations remain committed to reducing the environmental impacts they and their customers create. But many attempts to introduce ‘greener’ solutions into the mainstream have not met the scale of engagement that stated levels of environmental concern would suggest. Understanding true levels of engagement and the real barriers to change around sustainability is a challenge; taking surface level responses from people often leads to many false trails and disappointing levels of response to executions. Equally, despite the challenges of sustainability being very real and present, uncertainty exists around the most effective routes forward.
Through an array of research methodologies The Futures Company is able to unlock the truths around where people are on the journey to more sustainable living and the challenges they (and organizations) face in moving forward. Our futures capabilities enable our clients to look forward to identify the critical challenges that may emerge, enabling them to anticipate, prepare and take greater ownership of their futures.
Consumer attitudes towards sustainability
Leveraging our Global MONITOR insights to identify the defining characteristics of the post-recession landscape and how this would shape future consumer attitudes to sustainability and corporate social responsibility for a global energy company.
We mined our proprietary knowledge base across nine of the client’s key global markets to provide a long-term perspective on the changing nature of attitudes towards consumption, sustainability and corporate responsibility. We highlighted similarities and differences across the world, identifying and bringing to life a number of potential platforms and potential actions for the client to consider in their own strategy.
A fresh look at sustainability and consumption
New research from The Futures Company uses a combination of quantitative and innovative qualitative methodologies to gain a fresh perspective on what consumers are really thinking and doing about sustainability and the environment.
This latest round of research seeks specifically to unlock the truths around where consumers are on the journey to more sustainable living and the challenges they (and companies) face in moving forward. The insight package includes the latest update of The Futures Company’s Greenprint segmentation, an enriched understanding of each segment, and guidelines on good communication practice.
Fran Walton
Tel.
+44 (0) 20 7955 1817
Email
fran.walton@
thefuturescompany.com
Josh Hunt
Tel.
+44 (0) 20 7955 1851
