US Multicultural MONITOR
The US Multicultural MONITOR is designed to meet the needs of marketers seeking to build and maintain strong relationships with today’s US Hispanic and African-American consumers . The 2011 Multicultural MONITOR package is a two volume report that explores a future-facing look at the Hispanic marketplace in 2025 as well as the current state of the multicultural marketplace.
US Multicultural MONITOR offers ongoing consultative services that reflect expert analysis and interpretation of the many forces shaping both the lives of today’s Hispanic and African-American consumers and the multicultural marketplace opportunities of tomorrow. The study is grounded in multicultural consumer insights gained from conversations with 3,000 Hispanic, African-American and Non-Hispanic White consumers. With a strong focus on measuring values and trends, the foundational survey is designed to more accurately predict the forces that are shaping US Hispanic and African-American lifestyles.
The US Multicultural MONITOR offers marketers a variety of consulting engagement options and touch points to build their knowledge base of and better connect and engage with two dynamic and continuously evolving multicultural segments of the US population.
