LIVING Well Health & Wellness Segmentation
The time for health leadership is now. Governments, companies and consumers are all looking for solutions that improve health access, quality and outcomes that reduce healthcare costs. But, while health and healthcare are grabbing the headlines, the more holistic notion of wellness may provide the real clues about what’s required to truly engage consumers in sustainable health-behavior change.
The notion that one message, one solution, one product fits all is long gone. Based on the 2007 Yankelovich Health & Wellness study and refreshed with 2009 Health & Wellness study data, the LIVING Well Segmentation provides in-depth segment-level insights that will help marketers more precisely target consumers and then tailor relevant messages, products, services, and distribution channels that meet consumer needs. We deliver these insights to you in the form of written profiles as well as a profile of the US total population and a segment overview.
