A global perspective on health & wellness

Over the last few decades consumer engagement and awareness of health has been increasing.

The search for health and wellness has moved beyond simply going to the doctor to a more holistic understanding of the body and mind, as well as thinking about lifestyles and priorities and how these impact health.

Consumers are actively trying to take control of their health, partly driven by governments encouraging people to take more responsibility for their own healthcare and health outcomes.

We are committed to continuously investing in thought leadership on health and wellness.

Global MONITOR 2011 provides a fresh view on health and wellness across the world. The particular focus will be an in-depth look at differing consumer attitudes to health and wellness and what this means for brands.