Global Energies
The Global Energies are 10 broad, long-term, thematically structured trends that are shaping the lives of consumers around the world. They represent the currents that are shaping the future direction of consumer attitudes and behaviors globally. As a whole, they are designed to be an all-encompassing consumer trends framework that provides a structure to both capture and explore the many ways in which consumer and brand behavior evolve over time. They provide a structured and holistic framework for identifying change within the complexity and diversity of the modern global marketplace, and understanding why change is taking place. The Global Energies represent the ‘here’ and ‘now’, plus a window into the short-medium term future of the mainstream.
Seeking the Genuine Article
Networked Lives
Navigating Wellbeing
Considered Consumers
Seeking Experiences
Making a Difference
Living with Risk
Identity Tensions
Personal Currencies
Embedding trends
Utilizing global trends knowledge to deliver and embed an innovative and progressive consumer trends program for a food and drink manufacturing body.
The future of a key retail customer to 2015
Developing scenarios and implications for a leading CPG company to deal with one of its largest and most complex retail channels.
